Tranvia de Medellin

The brand new Tranvia de Medellin came with new rules, this is how we communicated them

CONTEXT
Bancolombia as the most important supporter of the brand new Tranvía de Medellín wanted people to make an appropriate use of this new public conveyance.
 
OBJECTIVE
Our main objective was to boost the engagement between people and Tranvía through our Brand Page, communicating the new safety rules and showing the most interesting places along the way
 
IDEA 
We went out with an Urban Sketcher (in situ illustrator) in order to find exciting places and to draw the safety rules, showing them in a didactic and shareable way
 
Urban Sketcher: Nelson Correa @Nel_ilustrador
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